The IPA is 100 years old this year, and to celebrate that momentous milestone they’re throwing the Festival of British Advertising. To mark the occasion they’ve also commissioned this nostalgic super-spot, featuring some of the most iconic ads of the last century. Using innovative flash techniques, Studio Sixty Billion and Mill+ the two agencies that created ’The Ad of Ads’, have breathed fresh life into the vintage commercials, to create a delightful visual mash-up

We were asked to music supervise this momentous walk down memory lane and we knew straight away the genius Hollywood film composer, Lorne Balfe was who we should call. Given it’s a pretty major anniversary, there was only one song that could possibly do the job. And after all, what’s more celebratory than a triumphant, orchestral rendition of the one tune everyone can carry... ‘Happy Birthday'? Take a bow, Mr Balfe.

Production Company: Mill+
Director: Ivo Sousa
Creative Director: Carl Addy
Music Supervisor: Raife Burchell @ Dirty Soup
Music Composition: Lorne Balfe
Audio Production: Wave Studios
Senior Sound Designer: Tony Rapaccioli
Executive Producers: Jay Pond-Jones, Sam Delaney, Dom Delaney at Studio Sixty Billion